ADVERTISING

Louis Vuitton

Holiday

Agency: La\Pac

Description

CHRISTMAS ADS IN FRANCE. THAT’S POSSIBLE ALSO.

In short: Louis Vuitton’s Holiday campaign.

The film was directed by Gary Freedman, a multi-awarded director (5 Gold Lions, several D&ADs…) including Canal+ “The Emperor’s March” and Ikea “Wonderful Life”.


Why:

Following last year’s Holiday campaign directed by Roman Coppola and Augustus Punch, and produced by La/Pac, the idea was to create a Christmas fairytale, a charming and positive story in which emotions and sense of detail highlights Louis Vuitton’s creations. A world that is both intimate and spectacular, a whimsical and sophisticated journey.

The Story:

The film takes the form of a romantic comedy between two iconic characters of the brand. Vivienne the mascot goes on an adventure and the bear LV, who is only interested in her, desperately follows her through enchanted worlds, bringing the house’s creations to life. He finally finds her in the house of Asnières, or maybe all this story comes from a young boy’s imagination.

This professional campaign titled 'Holiday' was published in France in November, 2022. It was created for the brand: Louis Vuitton, by ad agency: La\Pac. This Integrated medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 3 months ago.

Credits

Crédits Louis Vuitton - Dôme
Director – Gary Freedman DOP – Sandgren Linus @linussandgren_dp Production Company – LA\PAC Exective Producer - JÉRÔME DENIS @flyingjed Producer - THIERRY BETTAS- BEGALIN @thierrybbegalin
Prod Coordination - LUCAS DEMERDJIBACHIAN @ludemj
LOUIS VUITTON TEAM Communication & Event Director STEFANO CANTINO
Head of Creative Service @magena.chansarel
Art Buying & Production Manager FELIPE BRAVO & @martin.foureau
Head of Fashion Office @alextpaul
Product Coordinator @solene.richard & @lilyeddleston
Agency - Buffalo Studio
Creative Director - ADRIAN GONZALEZ- COHEN & DAVID GOMEZ- GONZALEZ @adriangonzalezcohen & @daviduzquiza
Represented by @parent.global
1st AD - Benjamin Edwards @benjjji
Co 1st AD – Julia Nagy 2nd AD – Brigitta Benedek
3d AD – Fanni Hutlassa
1st AC - GYÖRGY YURI HORVÁTH 2nd AC - DÁNIEL GÁL & DÁVID RÖZGE
Production Service - LAOKOON FILM Service Producer - GÁBOR SÍPOS @sipgab Line Producer - JUDIT FODOR Unit Production Manager - ÁDÁM NÁZER
Production Coord - ÉVA HOMOR Production Assistant - DOMINIKA RÁCZ Stage Manager - KRISTÓF KOVÁCS PA by Car - ISTVÁN HORVÁTH & BRÚNÓ SZAKÁLLAS
Production Designer - MARK CONNELL @markjonathanconnell
Art Director - MAGDOLNA VARGA Green room set decorator - MERCÉDESZ NAGYVÁRADI Props master - PÁL VESMÁS
Set Dresser - BRIGITTA NAGY
Construction Mngr - JÓZSEF KISS
Construction Stby - DONÁT PEKARI
DIT - MÁRTON KOVÁCS VTR - ANDRÁS KOLLMANN Gaffer - ATTILA DÓCZI Best Boy - GABOR JR BANREVI Electricians - AS PER ATTILA DÓCZI Rigger - GYÖRGY POSZTOS Key Grip - JÁNOS KOVÁCS Dolly Grip - FÉLIX MÁRIUS Grip - AS PER JÁNOS KOVÁCS Crane head technician - ÁDÁM PICHLER & ÁDÁM BALASSY
Crane Operator - DOMINIK LAPOSI AS PER JÁNOS KOVÁCS
Crane Technician - MÁRTON ASZTALOS
Stylist - CHARLOTTE COLLET @charlottecolletcollet
Stylist Assistant - SALOMÉ ROUQUET @rbsalome & EMILIE CARLACH @emiliecarlach
Make-up - MARTIN CÉLINE @_celinemartin_ Hair - EBERHARD CHRISTIAN @christian_eberhard Hair Asst - ADAMS ALEXANDRA @aspiringalexandra
MUA Asst - HOYEZ JULIE Manicure - LASZLO KOROM
Post-production House : TheMill @millchannel_paris Head of Post-Production : Laurence Lelong @misslo.lelong / Caroline Deloffre / Vanessa Koscianski
Editor : Adam Spivey @the_assembly_rooms
Additional Editing : Flora Jaquot @dearcut_paris & Rachel Fourgous @cutaway.tv & Antoine Zimer
Colorist : Jean Clement Sorret / Mathieu Toulet @company_3
Sound Production : THE
On Set Supervision - Alain Boutillier & David Roubah
Concept - Nathan Lucas
VFX Supervisor - Alain Boutillier
CG Supervisor - Vincent Coni
Previz 3D - Richard Maillot & Benjamin Gachot & Stephen Martingoulet & Geoffroy Barbet Massin & Eric Moisson & Joellia Rose @itsjoellia & Hervé Anceau
Modeling - Medhi Rami & Tytouan Botte @sambotte_3D
Rigging - Marine Sisnaki & Emilie Picard
Animation - Geoffroy Barbet Massin & Eric Moisson & Hervé Anceau & Julien Ebel
Grooming - Orianne Brouillet FX - David Roubah & Laszlo Tachsel Matte Painting - Alain Descamps
Lighting - Karim Lachaize & Richard Maillot @richardmaillot72 & Luc Martias & Tytouan Botte @sambotte_3D
Compositing - Luc Martias & Guillaume Hupe & Arthur Sayanoff @arthur_sayanoff & Randy Gudin & Mathias Bardey & Richard Rampaly @richardrampaly & Marouan El Bekri & Sebastien Podsiadlo & Jeremy Gravinais
Flame - Aurélien Teurlai @aurelienteurlai & Damien Canaméras & Valentin Gingembre
After Effect - Julien Maurin & Michael Moercant & Joao Defigueiredo & Jean-Christophe Olivier & Caroline Mistral & Tanguy Puech & Jeremy Chicheprtiche & Julien Pinot Coordinateurs de prod - Mathilde Cohen-Selmon & Ewan Rosenstrauch Roto/Clean - The Mill Bangalore
Tracking - Neels Paris VFX Producer - Grégory Tournier
Executive Producer - Fabrice Damolini

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