electriclime° linked up with M&C Saatchi UAE to create an inspiring and touching film for Aldar Properties ‘Alreeman’.

Directed by Ekta Saran, the project highlights the property company’s desire to show that ‘when you buy a house, what matters is what makes it a home'.

By telling the characters’ stories in the piece, the aim of the film was to take a glimpse at what really matters to people, and how Aldar Properties looks to help facilitate that.

In another successful link up with the company, electriclime° used clean and naturally lit interviews in black and white, while also integrating lush moments of life unfolding through colour and movement.

This professional campaign titled 'Alreeman' was published in United Arab Emirates in April, 2022. It was created for the brand: Aldar Properties, by ad agencies: electriclime° and M&CSAATCHI UAE. This Film medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 1 year ago by electriclime° of electriclime°.


Director: Ekta Saran
DOP: Elias Trad
Executive Producer: Michael Ahmadzadeh
Senior Producer: Chaza Said
Producers: Alia Abouraya
Assistant Directors: Jad Saabi
Production Manager: Nikita Jaiswal
Production Coordinators: Layal Mooti, Zina Al-Askari
Production Assistant: Rudina El Dokani
Production Runner: Karim Aziz Oghly, Chloe Collins-Cole, Marlonne Mendonca
1st AC: Antoine Ibrahim
2nd AC: Naser Kader, Eric Remo
VTO: George Issac
Gaffer: Sohail Iftikhar
Sparks: Zeeshan Muhamad, Gerges Narouz Nasralla, Emad Attia Samaan Khlil, Samir Adel Shaker Attia
Drivers: Gerges Narouz Nasralla, Emad Attia Samaan Khlil, Muhammad Arslan
Sound Recordist: Chris Clark
Wardrobe Stylist: Micaela Cigala
HMU Artist: Sarah-Jane
DIT: Mariam Gabunia
Editor/colorist: Mariam Gabunia
Color grading: electriclime°
Casting Agency: Mix Fame
Catering: Cateriya
Equipment: In House Film Equipment Rental
Kit: Arri Alexa Mini + Leica Summicron-C Lenses
Key Grip: Robert Babikian
Grip Assistant: Ronel Yumul
Lighting Best Boy: Umair Ahmed
Art Director: Preet Kalra
Art Assistant: Reyante Guillermo, Mirza Hussain
Unit Manager: Dinesh Gedara
Unit Assistant: Akhtar Shahzad
Transport: Adnan, Abid, Ali, Saif-Ema


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