Estée Lauder

Reach For The Stars

Agency: electriclime°


The project highlighted three Middle Eastern women who have aimed high and broken expectations.

It celebrates Saudi ballerina Samira Al Khamis, first Arab female F3 racer in the region, Amna Al Qubaisi, and first Female director in the UAE, Nayla Al Khaja in this inspiring film, combining the beauty brand, and women that are forging new uncharted paths for girls around the region.

This professional campaign titled 'Reach For The Stars' was published in United Arab Emirates in March, 2022. It was created for the brand: Estée Lauder, by ad agency: electriclime°. This Film medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted almost 2 years ago by electriclime° of electriclime°.


Director: Dania Bdeir
DoP: Omar Sawalha
Executive Producer: Michael Ahmadzadeh
Producer: Mahmoud El Masry
Assistant Director: Rania Salame
Production Manager: Layal Mooti
Production Assistant: Elissa Hammoud, Paula Deocampo, Samer Fahs
1st Ac: Joseph Kfoury, Jonathan Saccal
2nd Ac: Ali Ayach
VTO: Firoz Khan
Gaffer: Raymond Abou Diwan
Sparks: Alaa Mohamed Elhadek, Emad Daoud, Moustafa Elnaker, Gerges Narouz
Drivers: Gerges Narouz
Locations Manager: Bassel Alzoubi
Locations Assistant: Hashem
Cast: Samira Al Khamis, Lea, Nayla Al Khaja, Amna Al Qubaisi
Wardrobe Stylist: Fabiana Lolli
Makeup Artist: Natalie Tufenkjian
Hair Stylist: Steve Wahab
Photographer: Nicoleta Buru
DIT: Mariam Gabunia
Editor/Colourist: Mariam Gabunia
Colour Grading: electriclime°
Sound Design: Khaled Hamdy
Unit Manager: Dines
Transport: Guldy, Nasir, Shareef
Catering: Ogaret

Aldar Properties


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