Ally Financial

Ally Lyrically

Agency: Anomaly


As inflation and recession fears rise, the massive gap in financial education plaguing a solid portion of Americans grows increasingly evident. Financial intelligence can change lives, but schools still fail to teach it in a modern way that resonates with students – and stays with them into adulthood.

Only 36% of Gen Zers said they had taken a class on a financial topic in an academic setting. However, among that group, many of them still had additional financial questions, according to the FINRA Foundation National Financial Capability Study (NFCS). Today, Ally Financial announces a new multimedia campaign from its agency of record Anomaly that creates a better way to educate, demonstrating the power of getting smart about money by speaking to Gen Z and other audiences through a platform they understand: TikTok.

Most rap songs about money talk about spending money on cool cars, drip, and ‘ice’ – not saving it. The campaign, entitled “Ally Lyrically,” flips the script, making saving money cool too through a central anthem. Charlie Curtis Beard - Since launching his account in March 2020, Charlie has seen success on Tiktok. He’s great at jumping on trends and brand collabs. He brings an element of pop-like fun to everything he does. He’s relatable and sweet, like the boy-next-door, and his songs always bring a smile.

Money Coach Vince– is known for helping connect people to the financial know-how that works for their level—he has a mass appeal. He gives advice on all things money, from the basics, to investments, credit cards, and the rest. He’s dedicated to helping people build 5 figure savings so they can become financially free.

Tobi Lou—known for his quirky, creative, fantasy-land style—jumps on a track to bring financial education to the TikTok masses. He recently released an album Non-perishable, which rocked up to the #1 spot on Apple Music’s charts.

This professional campaign titled 'Ally Lyrically' was published in United States in November, 2022. It was created for the brand: Ally Financial, by ad agency: Anomaly. This Integrated medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 10 months ago.


Brand: Ally Financial
Lead Creative Agency: Anomaly
Media Agency: Mediacom
PR Agency: Tier One
Platform Partner: TikTok
TikTok Talent Agency: Influential
Music House: The Elements
Director of Photography: Sleeping on Mars


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