Monumentally

With record global viewership expected and more than 1.25 million tickets sold to date, this year’s FIFA Women’s World Cup is slated to emerge as one of the biggest events in the history of women’s sports. In celebration of this monumental moment in women’s sports, Ally today debuts its latest ad campaign, “Monumentally,” in partnership with its creative agency of record, Anomaly to encourage greater coverage of women’s sports throughout the Women’s World Cup and beyond.

Women’s competitions and athletes are breaking records like never before and the fans are demanding more – but coverage still lacks. With the launch of this new campaign, Ally hopes to demonstrate that every action – investing, engaging, watching, sharing – can help make a difference across the sports ecosystem and drive greater coverage of women’s sports.

Portraying incredible athletes such as Sophia Smith, Jennie Finch and Billie Jean King, the spot highlights what fans already know: women’s sports are the moment. The campaign runs on the heels of Ally’s 2022 50/50 pledge to spend equally on men's and women’s sports media over the next five years.