ADVERTISING

Ally Financial

Saving for that Ad

Agency: Anomaly

Description

On the biggest night of the year for marketing, brands unveil their highly anticipated ads designed to entice consumers into making purchases. This year, Ally is using its first-ever big game spot to “hack” the game, encouraging viewers to let Ally help them save for what they want to purchase from the ads.

The 30-second spot, developed in partnership with its creative agency of record, Anomaly, premieres on streaming today, followed quickly by linear tomorrow, February 6th. It was filmed in the deserts of Mendoza, Argentina – offering enough space to place the life-sized items people save money into the 30-foot bucket.

During the game on February 11th, the spot will stream on Paramount+, not CBS. This decision was rooted in data and Ally’s brand truth – it’s all about saving and being smart with your money. Streaming happens to be a smart way for Ally to save its advertising dollars as it reaches Ally’s key demographic of Millennials and Gen Z, who over-index for streaming.

If you’re interested in learning more, I’d be happy to put you in touch with an Ally spokesperson who can discuss the creative elements of Ally’s “Saving for that Ad” campaign – including a sweepstakes aimed at helping consumers save – and more. We can also share behind-the-scenes footage and assets to offer a glimpse into how the spot came to life out in the desert.

This professional campaign titled 'Saving for that Ad' was published in United States in February, 2024. It was created for the brand: Ally Financial, by ad agency: Anomaly. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 2 months ago.

Credits

TEAM CREDITS
EXECUTIVE PRODUCER - Kimberly Edwards
SENIOR PRODUCER - Lily Ellis
DEVELOPMENT PRODUCER - Andrew Puzzuoli
EXECUTIVE CREATIVE DIRECTOR - Seth Jacobs
GROUP CREATIVE DIRECTOR - Jane Cronk
CREATIVE DIRECTOR (COPY) - Edward Miller
CREATIVE DIRECTOR (ART) - Katy Moseley
ASSOCIATE CREATIVE DIRECTOR (COPY) - Tanvi Tandon
ASSOCIATE CREATIVE DIRECTOR (ART) - Miklas Manneke
ART DIRECTOR (SOCIAL) - LauraLee Harper
COPYWRITER (SOCIAL) - Elle Wierbicky
DESIGN DIRECTOR - Luca Bernadino
SENIOR DESIGNER - Michelle Rivera
HEAD OF STRATEGY - Laura Rowan
STRATEGY DIRECTOR - Tilly Scullion
COMMS STRATEGY DIRECTOR - Joseph Day
SOCIAL STRATEGY DIRECTOR - Jazmin Sagastiverza
SENIOR BUSINESS AFFAIRS MANAGER - Meredith Thornhill
GROUP BUSINESS HEAD - Alison Arons
BUSINESS DIRECTOR - Matthew Duerr
ACCOUNT DIRECTOR - Lily Siff
ACCOUNT DIRECTOR - Sherry Cao
ACCOUNT EXECUTIVE- Olivia Cosio
USER AND CUSTOMER EXPERIENCE LEAD - Sharone Christmas
CREATIVE TECHNOLOGIST- Adnan Aga
PROJECT MANAGER - Emma Carte
PROJECT MANAGER - Hannah Welch

ADVERTISING

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