Agency: Grey New York


With soccer top of mind this fall, today Modelo® is announcing a new campaign from creative AOR Grey New York called ‘Sacrifice’ in celebration of soccer fans everywhere.

‘Sacrifice’ highlights the highs and lows of fandom, and what is often forgotten about in the madness of game day… fallen beers. You’ve probably seen it at bars and stadiums and hopefully not living rooms - fans jump up in excitement or horror and their beers slosh to the floor. Collateral damage. But fans with Modelo’s Fighting Spirit™ soldier on. Two 15: and :30 spots in English and Spanish depict these exact moments.

This professional campaign titled 'Sacrifice' was published in United States in November, 2022. It was created for the brand: Modelo, by ad agency: Grey New York. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 13 days ago.


Greg Gallagher, VP, Brand Marketing
Logan Jensen, Senior Director of Brand Marketing
Yvonne McCarthy, Senior Brand Manager
Caroline Marwede, Associate Brand Manager
Erin Yazgan, Senior Manager, Consumer Strategy & Insights


Sara Worthington, Executive Creative Director
Armando Flores, Executive Creative Director
Alvaro Soto, Creative Director
Cristian San Emeterio, Junior Copywriter
Alessandra Soler, Junior Art Director
Margarita Castro, Project Manager

James McPherson, Chief Production Officer
Jona Suarez, Executive Producer
Lisa Mercier, VP, Business Affairs

Account Mgmt.
Elizabeth Gilchrist, EVP Account Director
Jesse Schwartz, VP, Account Director
Max Greenfield, Senior Account Executive

Justine Feron, Executive Strategy Director
Nicolas Pilaprat, Strategy Director
Will Leonard, Strategy Director, Data
Sophia Bragaglia, Data Strategist

Production Partners
Sergio Granados, Director
Guillermo Garza, Director of Photography

Carlos Arias, Editor

Ally Financial


iStock Essentials

Studio portrait of three happy m...

Artist: Prostock-Studio

iStock Signature

Close-up of a girl head, and a h...

Artist: borealisgallery

iStock Signature

Sensual Young Woman in bed

Artist: Vilin Visuals

iStock Essentials

Caucasian models with large age ...

Artist: M-ART Production

iStock Signature

Be bold and fierce

Artist: Delmaine Donson

iStock Essentials

Beach Girls in Bikini With Palm ...

Artist: Dmytro Buianskyi

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.