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Nordic Contraception Brand RFSU Throws Out The Sex Toy Rule book, And It Sounds So Good
People have sex toys – great – but they’re not using them. Sex toys have lost their spark, and RFSU is reigniting them with sensual, audio-based user manuals produced with the audio erotica app OhCleo. The sexy manuals encourage the clueless and the curious to explore the full potential of their sex toys – and put them in an ear-ogenous zone while doing so.
Studies show that people are having less and less sex. But they’re not just sick of sex – they’re bored of sex toys too. So when RFSU launched its new collection of sex toys, it was time to throw out the rule book on sex toys and bring sexy back.
To help people spark a new connection with their toys, RFSU, together with the audio erotica app OhCleo, produced six sensual manuals, each designed as an audio-based guide where users can explore their toys in a new and lustful way.
This NSFW professional campaign titled 'Sexy Manuals' was published in Sweden in November, 2022. It was created for the brand: RFSU, by ad agency: Valtech Radon. This Integrated medium campaign is related to the Personal Accessories industry and contains 1 media asset. It was submitted 14 days ago.
Agency: Valtech Radon
Client: RFSU AB
DoP: Niklas Panthell
Gaffer: Anton Sjöberg
MUA Stylist: Viveka Sun
Soundmix: Red Pipe
Media agency: Scream, Toinen Phd
Mediapartner: Stockholm Filmfestival