O Aleph




LODUCCA.MPM launched AlephTweets to promote The Aleph, the newest release of the internationally bestselling author Paulo Coelho. The website "rewrites" the book in real-time, word by word, with tweets from all over the world. Via his twitter account Coelho wrote: "Loducca using software to combine tweets+words of The Aleph". Check out the site:

This professional campaign titled 'AlephTweets' was published in Brazil in July, 2010. It was created for the brand: O Aleph, by ad agency: LODUCCA.MPM. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted about 13 years ago.


Advertising Agency: LODUCCA.MPM, Sao Paulo, Brazil
Creative Director: Guga Ketzer
Creative: Raphael Franzini
Art Director: William Hebling
Web Developer: Rafael Fragoso

Post-it Brand


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.