ADVERTISING

O Aleph

AlephTweets

Agency: LODUCCA.MPM

Description

LODUCCA.MPM launched AlephTweets to promote The Aleph, the newest release of the internationally bestselling author Paulo Coelho. The website "rewrites" the book in real-time, word by word, with tweets from all over the world. Via his twitter account Coelho wrote: "Loducca using software to combine tweets+words of The Aleph". Check out the site: http://www.alephtweets.com.br

This professional campaign titled 'AlephTweets' was published in Brazil in July, 2010. It was created for the brand: O Aleph, by ad agency: LODUCCA.MPM. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 12 years ago.

Credits

Advertising Agency: LODUCCA.MPM, Sao Paulo, Brazil
Creative Director: Guga Ketzer
Creative: Raphael Franzini
Art Director: William Hebling
Web Developer: Rafael Fragoso

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