To raise awareness about the danger of cyber-flashers and the risk, particularly for children and teenagers,of receiving unwanted photos through AirDrop, Rosa Paris sent out a group of volunteers armed with hacked iPhones to demonstrate just how easy it is to send a picture to nearby smartphones. Over 250,000 people in bars, restaurants, cinemas, the metro, and more, received the picture... of what turned out to be a boat mooring, along with a message about how to change their settings.
This professional campaign titled 'AirDrop Gate' was published in France in April, 2022. It was created for the brand: Innocence In Danger, by ad agency: Rosa Paris. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 6 months ago.
CREATIVE AGENCY: ROSA PARIS
Co-fondateurs: Jean-Patrick Chiquiar, Gilles Fichteberg et Jean-François Sacco
Directeurs de la création: Gilles Fichteberg, Jean-François Sacco
Directeurs de création: Nicolas Gadesaude, Julien Saurin
Directeurs artistiques & Concepteurs-Rédacteurs: Sébastien Mertens, William Verdel
Motion Designer: Franck Rakoto
Directeur conseil: Camille Courant
Planneur Stratégique: Basile Viault
Directrice de la communication: Lauren Weber-Staricky
Chargées de communication: Manon Grébert, Marie Smid