During the Covid lockdown, violence against children have increased dramatically. As a consequence, Innocence in Danger has been inundated by requests from victims and families asking for legal and psychotherapeutic support. The association even created a visio-therapy program to help from a distance. We wanted to remind everyone that the end of the lockdown didn't mean the end of the problem. And that donation was more important than ever for long term support. So the day after the french prime minister announced lockdown was going to be progressively ended, we launched this campaign on more than 10 national newspapers (thanks to free publication) and on social networks, with the hashtag #IAmTheirVoice.
This professional campaign titled '#IAmTheirVoice' was published in France in June, 2020. It was created for the brand: Innocence In Danger, by ad agency: Babel. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 2 years ago by COMMUNICATION & PR: MAUD PAGET of BABEL.
Advertising Agency: Babel, Paris, France
Creative Director: Jean-Laurent Py
Illustrator: Michael Rieder
Art director: Louis Grzeskowiak
Copywriter: Cedric Hamelin