The Minnesota Twins and Summit Brewing Co., the club’s official “Hometown Craft Beer” are raising a glass of its newly released “Twins Pils” to the return of baseball season with campaign “Beer We Go, Twins.”
Minneapolis creative agency, Periscope was tapped (pun intended) to introduce the co-branded can regionally and drive fans to support great Minnesota beer. The campaign focuses on the shared “one team, one territory” emotional connection that the full-flavored pilsner embodies.
The music video combines the nostalgia of Baseball with the ASMR of beer, recording can sounds to the tune of “Here We Go”
This professional campaign titled 'Beer We Go, Twins.' was published in United States in April, 2022. It was created for the brand: Summit Brewing Co., by ad agency: Periscope. This Integrated medium campaign is related to the Alcoholic Drinks and Sports industries and contains 1 media asset. It was submitted 3 months ago.
Advertising Agency: Periscope