The revelations of Simone Biles, greatest gymnast of all times, shook the sports world. This campaign makes obvious, what lies beneath, what is hidden beneath the surface. Almost all sports disciplines have a hidden sexual abuse problem, that nobody wants to talk about.
This professional campaign titled 'Hands off!' was published in Germany in October, 2021. It was created for the brand: Innocence In Danger, by ad agency: Glow. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted 10 months ago by CCO: Johannes Krempl of glow.
Advertising Agency: glow, Berlin, Germany
Creative Director: Johannes Krempl
Graphic Designer: Michelle Jäger
Account Manager: Lukas Backhaus