Agency: Brandhouse/subsero

Tourist attractions come alive with AI and recommend visiting Denmark


VisitDenmark brings iconic tourist attractions to life in AI-produced campaign.

A new activation campaign from tourism organisation VisitDenmark wants to put the land of “hygge” on the map as the antidote to bucket list tourism. Using artificial intelligence, Mona Lisa, the Statue of Liberty, and other iconic tourist attractions come to life with a simple message: Don’t come see me - visit Denmark instead. Other than its cheeky approach, the campaign stands out by being completely written by artificial intelligence.

This professional campaign titled 'AI-ttractions' was published in Germany, United Kingdom, and United States in March, 2023. It was created for the brand: VisitDenmark, by ad agency: Brandhouse/subsero. This Digital and Film media campaign is related to the Hospitality, Tourism and Travel and Tourism industries and contains 1 media asset. It was submitted 7 months ago by Creative/Copywriter: Lise Charlotte Lehwald of Brandhouse/Subsero.


Advertising Agency: Brandhouse/Subsero
Creative Director: Jeppe Ritz
Creative Director: Louis Pilmark
Copywriter: Lise Charlotte Lehwald
Senior Account: Stine Jørgensen
Group Client Director: Thomas Martin Hansen
Senior Communication Consultant: Line Vester
Video & VFX: Mark Alexander
Sound: Johan Høyer

Client: Kathrine Lind Gustavussen
Client: Sanne Norgaard Fink

Extra credits:
Lars Kirk
William Barfoed
Mia Sofia Kjølhede Hallgren
Dennis Frandsen
Laura Juul Bjerg

Museum of Memor...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.