Following the story of an experienced man looking for a job in a modern company, Skills explores the issue of ageism in the workplace. The spot also highlights that experience and wisdom is often overlooked in favor of youth and technology when it comes to hiring.

“I am 58 years old, I see a lot of talent from my generation who just don't find an opportunity even though their skills are intact. This problem is real, and if we don't start calling it out loud it will continue to be naturalized. Discrimination is discrimination”, says Humberto Polar, CCO & Partner of The Juju Mexico.

Skills was made with the great contribution of the group of directors of KA&O Films & Content and the production of Silvia Kamisato.

This professional campaign titled 'Skills' was published in Mexico in March, 2023. It was created for the brand: Museum of Memory and Tolerance of Mexico, by ad agency: The Juju Mexico. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 1 year ago.


TItle: Skills
Client: Museum of Memory and Tolerance of Mexico.
General Manager: Paula Medina Rivero.
CCO: Humberto Polar.
Creative Director: Arah Kim
Head of Art: Giovanni Rozo.
Account Director: Rodrigo Morales
Art Director: Xareli Hernández
Copywriter: José Miguel García, Humberto Polar
Planner: Hugo Solano
Planner: Aurora Montoya.
Production Company: Ka&O Film and Content.
Director: Ka&O
Executive Producer: Silvia Kamisato
Director of Photography: Christian Valera
Art Director: Sandro Angobaldo
Assistant Director: Lucia Amigo
Technical Producer: Micaela Machuca
Administration: Claudia Núñez
Field Producer: Los Javieres Producciones
General Producers: Javier Mendieta, Javier Uriarte, Juan Carlos Salcedo
Coordinator: Mercedes Berrospi
Styling: Claudia Mansilla
Editor: Casu
Color Grading: Ale Armaleo
Music: Humberto Polar
Sound Post Producción: La Sonora
Sound Post Production Director: Gonzalo Polar

The Urihi Yanom...


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