The Danish Zen

Agencies: &Co. / NoA Newland


While Denmark may lack the grand monuments of its European neighbors, it possesses something uniquely Danish. Internationally renowned for their ”hygge” and their liberating ability to say ”pyt”, Denmark embraces a lighter and more laid-back perspective on life.

This playful campaign from VisitDenmark launches with a series of billboards, urging influencers, hipsters, first-time parents, and city planners to chill.
The message is clear: We could all use a dose of Danish zen.

This professional campaign titled 'The Danish Zen' was published in Denmark, Germany, and Netherlands in January, 2024. It was created for the brand: VisitDenmark, by ad agencies: &Co. / NoA and Newland. This Film and OOH Outdoor media campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted 3 months ago.


Erik Mortensen, Head of Global Brand & Business Development
Sidsel Sølling Hansen, International Senior Project Manager
Lene Hylleberg, Senior Brand and Relations Manager
Sofia Gravesen, Senior Content Manager
Saskia Blasberg, Senior Content Manager
Nicklas Anvig, Digital Art Director
Heather Nissen, Producer
Sophie Lerdrup Bourgois, Teamlead, Media & Campaigns

Executive Creative Director: Thomas Hoffmann
Creative: Jeppe Hansen
Creative: Stefan Sahl
Client Service Director: Sarah Gandil
Account Manager: Nusha Haghighi
Strategic Planner: Julie Elander
Communications Planner: Nynne Sille Hansen
Final Art: Kenneth Andersen & Morten Grundsøe

Inhouse: &Co. Productions
Producer: Lene Meyer
Executive Producer: Anders Toustrup Darre

External film production: New Land
Director – Tore Frandsen
Executive Producer – Sara Samsøe
Producer – Stefan Danholm
1st AD – Stefan Danholm
DOP – Ludvig Frøkjær Thomsen
Focus Puller – Kristoffer Høyer
Costume designer/HMUA – Camilla Nordbjerg
Production assistant – Julie Seifert

Editor – Anders Jon og Søren Jespersgaard Albrechtsen
Colorgrader – Jonas Bech
Sound designer – Kevin Koch
Music - ARTLIST: 1. Luc Allieres – Struttin / 2. Marco Martini - Quantum Edge / 3. Jerusalem Symphony Orchestra - Entr’acte Act 3 Carmen


Inhouse: &Co. Productions
Producer: Lene Meyer
Executive Producer: Anders Toustrup Darre
Editors: Søren Jespersgaard Albrechtsen
Colorgrader – Jonathan Lieb
Sound designer – Kevin Koch
Music composer – Fanmail

Guarana Antarctica


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