Against the Current

The Link School of Business, Brazil’s only university fully dedicated to entrepreneurship, announces its arrival in Miami, becoming the first Brazilian educational institution to establish operations in the United States. The move marks a new chapter for the institution and for Brazilian entrepreneurial education, bringing to the U.S. a teaching model designed to develop entrepreneurs capable of building global businesses from day one.
The choice of Miami reinforces Link’s internationalization strategy. Recognized as one of the world’s leading hubs for innovation, technology, and entrepreneurship, the city brings students and companies closer to an international business ecosystem while expanding opportunities for connections between Brazil and the United States.
To communicate this milestone to the market, agency ANONIMA.ag and production company Not Brand have created a film that translates Link’s The Founders College spirit into a story about courage, ambition, and the ability to create one’s own path.
Produced using artificial intelligence while preserving the realism of the marine environment, and featuring an original soundtrack by Satélite Áudio, the film follows the journey of a fish that decides to leave its enormous school and venture alone into the unknown. Along the way, the protagonist faces obstacles that mirror the challenges of entrepreneurship: fear, judgment from others, market resistance, wrong turns, crises of confidence, and the need to push beyond one’s own limits.
After overcoming countless challenges, the fish finally reaches its destination. The film’s concept captures the meaning behind this journey: Entrepreneurs don’t follow markets. They create markets.
“A story like this, told in this way, would have been incredibly difficult to produce within the same timeframe and constraints without artificial intelligence,” says Amanda Talli, founder and director at Not Brand. “Building an entire underwater world and following a sardine as the protagonist would traditionally require a massive production, potentially combining underwater filming, 3D, and multiple techniques. AI allowed us to bring an idea of this scale to life in just a few weeks. At the same time, we were telling a deeply human story, created so that so many entrepreneurs could see themselves in it. That meant the technology could never overshadow the connection we wanted the story to create. Our goal was for it to disappear entirely, leaving only the story behind. And that’s where craft became essential: every decision in cinematography, direction, and visual world-building had to serve the narrative. The ocean needed to feel as beautiful as entrepreneurship often looks from the outside, while, for those who have actually built something of their own, every element needed to reflect the emotions and challenges that only someone who has lived through that experience would recognize.”
Fabio Mozeli, co-CEO and Chief Creative Officer of ANONIMA.ag, explains: “While traditional universities prepare executives to enter existing markets, Link prepares people to create new ones. That insight gave rise to Against the Tide, a human metaphor for the courage to forge your own path. Inspired by the behavior of large schools of fish, the film follows a sardine that chooses to answer its inner calling and discover what lies beyond the familiar current. The result is a cinematic story that combines realism, exceptional craft and emotion to capture the essence of Link: empowering entrepreneurs to forge their own paths and make way for what’s next — now in one of the world’s leading business hubs,” says the campaign’s creative lead.
Running across digital channels and social media in Brazil and the United States, the campaign marks Link’s arrival in Miami and brings its Global from Day One positioning to life, reinforcing its internationalization strategy and its mission to develop entrepreneurs prepared to create opportunities, connect markets, and generate global impact.
“Link’s arrival in Miami represents an important step in our internationalization strategy and reinforces our mission to develop entrepreneurs prepared to build businesses with a global vision from day one. This campaign captures exactly that spirit of having the courage to explore new markets and turn opportunities into impact,” concludes Álvaro Schocair, CEO of Link School of Business.