Affection Is... (Storgi Einai...)


Affection is...Our memories!


ADDICTAD & Proderm take us back to the years of innocence!

"Memories" Campaign for the brand's 72 year anniversary, with digital and TV placement.

In a very special video, with vintage elements, ADDICTAD takes us back to the years of innocence, on behalf of their brand Proderm, leader in Baby Care Products. Once again, we are reminded what affection is. A timeless value, strongly connected with Proderm. Why? Because from 1951, all kids grow up with Affection and Proderm!

ADDICTAD's main goal was to create a strong visual, that communicated the timeless value of affection in our lives. A bridge that connected the past and present. Because, no matter how much time passes, some things stay the same!

This professional campaign titled 'Affection Is... (Storgi Einai...)' was published in Greece in December, 2023. It was created for the brand: Proderm, by ad agency: ADDICTAD. This Digital medium campaign is related to the Household Products and Pharmaceutical industries and contains 1 media asset. It was submitted 3 months ago.


Advertising Agency: ADDICTAD
Client Service Director: Rena Kalantzi
Creative Director: Daphne Kritikou
Art Director: Marina Manousopoulou


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