ADVERTISING

ATG

Unleash your inner horse

Agency: Åkestam Holst NoA

Boxing

Street

Office

Restaurant

Description

ATGs trotting game V75 is the no. 1 game overall in Sweden, with about one million yearly participants. V75 is often described by its fans in a multi-sensory way, where the horses' beauty, power, and unpredictability add to the excitement of having the chance to win life-altering sums of money. As Saturday's game looms, people behave differently as their bodies prepare for the event – clearly a contagious phenomenon.

This professional campaign titled 'Unleash your inner horse' was published in Sweden in January, 2024. It was created for the brand: ATG, by ad agency: Åkestam Holst NoA. This Digital, Film, and OOH Outdoor media campaign is related to the Gaming industry and contains 5 media assets. It was submitted 3 months ago by Senior Creative Director: Jesper Holst of Åkestam Holst.

Credits

Client: ATG (Swedish Horse Racing)
Head of Marketing: Johanna Åberg
Head of Marketing Horse Betting: Peter Dennbrink
Campaign Manager: Peter Karlström

Advertising Agency: Åkestam Holst/NoA
Creative/Art Director: Jesper Holst
Creative/Art Director: Mark Ardelius
Client Director: Charlotte Zetterström
Strategist: Harald Larsson
Strategist: Henrik Sjödin
Account Manager: Ikka Norberg
Agency Producer: Magnus Kennhed
Graphic Designer: Lotta Persson

Production Company: Giants & Toys
Director: Fredrik Bond
Executive Producer/Producer: Calle Isberg
DOP: Jakob Ihre
Music supervisor: Li Stanley
Music composer: Håkan Eriksson
Editor: Patric Ryan
Grade/online: TINT
Sound: RED PIPE

Media Agency
Wavemaker

Service Company, Capetown RSA.
Moonlighting

ADVERTISING

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