Description
Problem
Millennials think that all insurance companies are the same and don’t pay attention to them till their big life moments come around. So, how can Sonnet, Canada’s first fully online home and auto insurance company not only be remembered, but also protect the optimism of their policy takers?
Insight
Insurance companies receive tons of bad news every day that gets collected as highly specific data for auto and home products.
Idea
Using negative data to help new customers make fact-based positive choices.
This student campaign titled 'Adult Easy' was published in India in March, 2018. It was created for the brand: Sonnet, by ad school: Miami Ad School. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 7 years ago.
Credits
Advertising Schools: Miami Ad School, Mumbai, India / Miami Ad School, Berlin, Germany
Art Director: Johanna Laleh
Copywriter: Deep Chhabria
