ADVERTISING

Qualitá

Adoption Test

Agency: BETC

Description

Based on trend that shows pets being treated as children, we created for Qualitá, in partnership with animal protection institutions, a digital tool to give visibility to dogs and cats abandoned to find a home. The idea is to play with the couples' curiosity in discovering the face of a future child, but surprise them with a pet for adoption.

This professional campaign titled 'Adoption Test' was published in Brazil in January, 2020. It was created for the brand: Qualitá, by ad agency: BETC. This Digital medium campaign is related to the Pets and Public Interest, NGO industries and contains 1 media asset. It was submitted over 2 years ago by Felipe Pires.

Credits

Advertising Agency: BETC, São Paulo, Brazil
CEO: Erh Ray
Executive Creative Director: Andrea Siqueira
Creative Directors: Romolo Megda, Laura Azevedo
Copywriter: Bruno Ramalho
Art Director: Felipe Pires
Brand & Business: Monica Moraes, Raquel Hipolito, Debora Vieira, Maria Silvia Freire
Technology: Jeferson Rodrigues, Rodrigo Dalonso, Francisco Lima
Production: Anna Luiza Ferraz, Andrea Carmassi
Photographer: Genga Estúdio

Carlsberg
Lawn Doctor

ADVERTISING

iStock Essentials

Quality assurance with digital t...

Artist: Ankabala

iStock Signature

Two factory worker in protective...

Artist: jessikla

iStock Signature

Aerial view Biomass power plant ...

Artist: toondelamour

iStock Essentials

4k Customer Experience Animated ...

Artist: realrocking

iStock Signature

Female African American Mechanic...

Artist: travelism

iStock Essentials

Premium. Premium in royal style ...

Artist: Oleksandr Hruts

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.