Adopt a paw

The streets around the world are filled with dog paw prints. In Medellín, Colombia, we found hundreds of them and hand-painted over each one using stencils and biodegradable paint, turning them into an unexpected new media channel to promote the city’s largest dog and cat adoption campaign, led by Fundación La Perla and the Mayor’s Office of Medellín.
Because sometimes, all you have to do is look down to find your next family member.