ADVERTISING

Loewe

× Spirited Away

Agency: M/M

Description

Our latest collaboration with renowned animation house Studio Ghibli is inspired by their animated epic Spirited Away. The capsule collection brings the 2001 film’s whimsical characters and lyrical backdrops to life across signature LOEWE bags, ready-to-wear and accessories.

Spirited Away’s iconic motifs take on tactile forms, handcrafted by LOEWE artisans using signature techniques including intarsia and embroidery.

The capsule translates Studio Ghibli’s dream-like flight of fantasy into ready-to-wear with handcrafted details for women and men featuring the film’s beloved characters.

Emblazoned across a selection of the house’s most distinctive bags, Spirited Away’s beloved characters are celebrated in vibrant leather marquetry.

This professional campaign titled '× Spirited Away' was published in Multinational Worldwide in January, 2022. It was created for the brand: Loewe, by ad agency: M/M. This 360° medium campaign is related to the Fashion industry and contains 52 media assets. It was submitted about 4 hours ago.

Credits

Advertising Agency: M/M, Paris, France
Production Company: Holmes Production, Paris, France
Creative Direction: Jonathan Anderson⁣
Creative Partner: Dovile Drizyte⁣
Photographer: Juergen Teller
Styling: Benjamin Bruno
Hair: Kei Terada⁣
Makeup: Hiromi Ueda⁣
Nails: Ama Quashie
Models (film): Alix Bouthors, Cosme Voisin, Hyunji Shin, Mohamadou Diakhité, Oudey Egone
Models (images): Mica Argañaraz, Kit Butler, HyunJi Shin, Dua Saleh

ADVERTISING

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