Description
GRAB Mega Sale’s deals are turning Singaporeans into Lobang Queens (bargain-hunting aunties).
In this film, a demure shopper spots a spectacle frame she likes and enquires about its price just as the GRAB app alerts her about the GRAB Mega Sale and its deals. It turns her into a Lobang Auntie, who proceeds to aggressively haggle with the unrelenting salesman in colloquial Singlish.
This professional campaign titled 'Anybody can be a Lobang Queen' was published in Singapore in November, 2026. It was created for the brand: Grab, by ad agency: Gigil. This Content, Digital, and Film media campaign is related to the Delivery and Rideshare Services and Retail Services industries and contains 1 media asset. It was submitted about 2 hours ago by Director: Kiran Koshy of Raucous Content.
Credits
Production house: Director’s Think Tank / Think Tank Manila
Director: Kiran Koshy
EPs: Pete Singh and Mela Valdez-Diaz
Broadcast producers: Sasa Abella and Denise Elizon
DOP: Kenz Koh
AD: Jeremy Zainal
LP : Yoga
PM: Phei Ying
PD: Eddy Sih
PA: Yu Xuan, Meng
Focus Puller : Syuk
Gaffer : Prem
Location : Marcus
Wardrobe Stylist : Darren
MUA : Jovin
Editor: Daz
Colorist: Tank3
Post: Tank3
Cast: Kaka, Ross Stephenson
Agency: GIGIL, Manila
Creative / Founding Partner: Badong Abesamis
Creative / Founding Partner: Herbert Hernandez
Managing Partner: Jake Yrastorza
Group Creative Director: Soleil Badenhop
Group Creative Director: Jeano Cruz
Creative Director: Leslie Chua
Associate Creative Director: Sam Mateo
Junior Copywriter: Iby Castro
Senior Art Director: Justice Gravador
Junior Art Director: Haui Sacay
Junior Art Director: Rio Estrellado
Post Production Specialist: Joseph Linga
Head of Art: Ronchris Cosme
Strategic Planning Director: Nanais Hernandez
Senior Strategic Planner: Justin Kingsu
Social Media Analyst: Fritz Dalawampu
Client Success Director / Partner: Micco Balana
Account Director: Marvin Cortez
Account Supervisor: Robert Pabiling
Account Manager: Jordan Chua
Account Executive: Soph Mañalac
Client: GRAB Singapore
Head of Regional Brand & Singapore Country Marketing: Mindy Yap
Marketing Head, Deliveries Singapore: Sherene Loh
Marketing Manager, Deliveries Singapore: Amanda Lim
Marketing Manager, Deliveries Singapore: Kashish Israni
Asst. Marketing Manager, Deliveries, Singapore: Victoria Bok
Creative Director, Regional & Singapore: Mingyi Neo
Lead Creative Producer, Singapore: Lai Kuan Yee (Dawn)
