ADVERTISING

Montilla

Ad on the rocks

Agency: NBS

Description

To release Pernod Ricard's new product, Montilla Esquente, a ready-to-drink alcoholic beverage with honey and lemon mix, NBS placed an ad printed in a special plastic bag that turns into a disposable ice cubes bag. It’s simple: fill ad with drinking water, place it on the freezer and after it’s frozen, just remove the cubes and use them to enjoy a very cold Montilla Esquente.

This professional campaign titled 'Ad on the rocks' was published in Brazil in April, 2014. It was created for the brand: Montilla, by ad agency: NBS. This Direct medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 8 years ago.

Credits

Advertising Agency: NBS, Sao Paulo, Brazil
Creative Directors: Carlos André Eyer, Cassio Faraco, André Lima
Art Director: Daniel Scheiner
Copywriter: Rafael de Miranda
Illustrator: Gingerpic
Photographer: Dulla
Print producer: Alexandre Oliveira
Art-buyer: Rose Zanetti
Planners: Gisela Toledo, Gabi Bianco
Client services: Alexandre Grynberg, Paula Malvezzi, Samantha Kechichian

ADVERTISING

iStock Essentials

Fog and sunset

Artist: Tiffany Montilla

iStock Essentials

Waves and calm

Artist: Tiffany Montilla

iStock Essentials

Zumaia

Artist: Tiffany Montilla

iStock Essentials

My town, Montilla, Cordoba, Spai...

Artist: Jose Manuel Pedraza

iStock Essentials

Sky

Artist: Jorge Luis Montilla

iStock Essentials

Night 01

Artist: Jorge Luis Montilla

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.