Description
Hawkstone, the beer and cider brand founded by Jeremy Clarkson, has made its television advertising debut with a new campaign starring Diddly Squat Farm’s Kaleb Cooper. Airing during the final commercial break before England’s FIFA World Cup match against Croatia, the spot marks a significant milestone for a brand that built its reputation through social media and grassroots support for British farming.
Created by T&P and titled ‘Kaleb’s Leap’, the 40-second film centres on a freshly poured pint of Hawkstone that is accidentally knocked over. In a dramatic slow-motion sequence, Cooper launches himself through the air to save the beer, while flashes from his life on the farm highlight the hard work, dedication and effort that go into producing every pint. The exaggerated rescue mission serves as both a comedic set piece and a celebration of British agriculture.
The campaign reinforces Hawkstone’s tagline, ‘Hard to make, Easy to drink’, by suggesting that anything requiring that much effort is worth protecting. Blending humour with the brand’s farming credentials, the spot showcases the connection between the product and the people who produce it, while introducing Hawkstone to a broader television audience during one of the year’s biggest sporting events.
This professional campaign titled ' A year's graft in every pint ' was published in United Kingdom in June, 2026. It was created for the brand: Hawkstone, by ad agency: T&P. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 7 minutes ago.
