Description
Jeremy Clarkson, the famously outspoken farmer and entrepreneur, is making headlines once again, this time with a new Hawkstone Lager advertisement so impactful it’s been deemed too potent for traditional media.
The brainchild of agency T&P, this 'banned' ad—featuring a 34-strong choir of real British farmers—marks the launch of Clarkson's most ambitious campaign yet: a tech-forward mission to rescue the struggling British pub industry. The advert showcases genuine, mud-on-their-boots farmers singing a powerful celebration of British agriculture in their own rendition of the classic opera tune The Flower Duet by Leo Delibes - with a twist.
In a characteristically bold move, Clarkson is now leveraging his significant social media influence (9m+ followers) to directly support pubs stocking Hawkstone. His newly formed singing farmers choir will record a personalised song for each participating pub across the UK, which will then be promoted across Clarkson’s vast social media channels.
This innovative project, conceived and executed by T&P, in collaboration with creative and technology partner, Good Boy Consultancy, leveraged cutting-edge AI technology. The team meticulously filmed choir performances, then utilized specialized AI, including lipdub.ai, to perfectly sync the farmers’ singing to new, bespoke lyrics.
This professional campaign titled 'Banned Ad' was published in United Kingdom in July, 2025. It was created for the brand: Hawkstone, by ad agency: T&P. This Film and Integrated media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 5 months ago by Brooks: Zoe.
Credits
T&P
Johnny Hornby – Founder and CEO
Jim Bolton – Creative Director
Tom Sutton – Head of &Accelerate
Oliver Aucamp – Account Director
Thea Evely – Head of Production
Holly Simmons – Senior Producer
Sarah White - MD, Halpern
Stavros Themistocli - Head of Media, Halpern
Hawkstone
Jonas Munk – Chief Commercial Officer
Owen Jenkins – Managing Director
Kit Lynch Robinson – Director
Rob Murray (RoLo Productions) – Producer
Casper Leaver – DOP
Katie Moriarty- Hopper – Casting Director
Marshall Street Editors
Guy Savin – Editor
Rebecca Quinn- Assistant Editor
Lola Cookman – Producer
Rascal Post
Jenna Le Noury – Executive Producer
Dan Levy – Grade
Wave Sound Studios
Munzie Thind – Senior Sound Designer
Hils Macdonald – Head of Production
Theodore Music
Arnold Hattingh – Music Supervisor
Simon Gwilliam – Choir Master
Lizzie Deane – Choir Master
Good Boy
Innovation Director: Neil Evely
Post Production: Absolute
Producer: Yasmin Tilly
Editor: Tom Higgins
Colour EP: Leianna Gilmartin
Colourist: Marina Soro
