Wei Wei A

A tug of war

Agency: Leo Burnett


The main essence of the Wei Wei A series is aroma. At first, the film is showing that a disparity in the game suddenly had a dramatic reversal of winning to make the audience curious. What is making all these happened are the Wei Wei A magic power of aroma.

This professional campaign titled 'A tug of war' was published in Taiwan in January, 2010. It was created for the brand: Wei Wei A, by ad agency: Leo Burnett. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 13 years ago.


Advertising Agency: Leo Burnett, Taipei Taiwan
Creative Directors: Jacky Chen, Joanne Chen
Art Director: Alex Liu
Copywriter: Sophie Lin


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