Description
Novacart is a global leader in baking molds and a pioneer of Made in Italy. Famous for having invented the iconic panettone mold, for a century it has anticipated trends and shaped the industry through the power of ideas and an extraordinary yet simple material: paper.
This insight is at the heart of the Centenary multi-subject campaign. With the claim “A Story shaped by…”, molds and baking cups transform into true ambassadors of Novacart’s values: the Astronaut for challenge, the Swan for beauty, the Owl for sustainability, and the Rabbit for creativity.
A powerful visual and narrative language to tell the story of an extraordinary century.
This professional campaign titled 'A Story shaped by' was published in Italy in September, 2026. It was created for the brand: Novacart, by ad agency: Clab Comunicazione. This Print medium campaign is related to the Household Products industry and contains 6 media assets. It was submitted about 2 hours ago by Creative Director: Peppe of freelance.
Credits
Advertising Agency: Clab Comunicazione - Verona - Italy
Art Director: Peppe Cirillo
Copywriter: Alvise Brugnoli
CGI Artist x Astronaut, Swan, Owl and Video: B612 Milan
Rabbit: Peppe Cirillo
