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1/60th of Power

1/60th of Poetry

1/60th of Defiance

1/60th of Hope

Description

1/60th of a second. It’s the shutter speed at which most pictures are taken.

1/60th of a second. That’s all it takes for a camera to capture an image for eternity.

1/60th of a second. That’s all a photographer has, to capture the subject’s true essence.

This series of striking ads for photographers by Profoto, a photography equipment store, showcases how an image captures more than what the eye can see. It shows their hopes, dreams, drives, inspirations, and so much more.

After all, a picture speaks a thousand words, 1/60th of a second at a time.

This professional campaign titled 'A Snap of Life' was published in United Arab Emirates in July, 2022. It was created for the brand: Profoto/Innovafoto, by ad agency: Wunderman Thompson Dubai. This Digital and Print media campaign is related to the Other industry and contains 4 media assets. It was submitted almost 2 years ago by Senior Creative: Jericho Dizon of Wunderman Thompson Dubai.

Credits

Photography: Ale Burset
Agency: Wunderman Thompson Dubai
Pablo ‘Daf’ Dachefsky, Executive Creative Director
Hassan Bilgrami, Creative Director
Jericho Dizon, Senior Art Director
Eduardo Navarro, Retoucher

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