Description
Pez Globo is more than just a sushi restaurant—it’s an experience for those who love Japanese food without taking it too seriously. With a fresh, lighthearted personality and a touch of humor, the brand has built a strong connection with its customers by embracing real-life moments that happen around a sushi meal.
For Valentine’s Day 2025, we drew inspiration from actual conversations and situations shared by our customers. Because love isn’t always about grand gestures—it’s about the little things: leaving the last piece, smiling when someone says a hot roll is just a rice croquette, or choosing sushi even when you’d rather have pasta.
Through a series of intimate, realistic visuals, the campaign celebrates those small, unspoken acts of love—the ones that truly matter.
This professional campaign titled 'A Pez Globo Valentine' was published in Uruguay in February, 2025. It was created for the brand: Pez Globo, by ad agency: Aldea Creative Village. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted 10 months ago.
Credits
Agency: Aldea Creative Village
Client: Pez Globo
Campaign: "A Pez Globo Valentine"
Country: Montevideo, Uruguay
Date: February 2025
Chief Creative Officers: Tonio Portella & Mathias Gamarra
Art Director: Leonardo Estrada
Copywriting: Batatina
