Description
To launch Pez Globo’s new tasting menu, we invited influencers to a unique challenge: try each dish completely blindfolded. Inspired by martial arts masters who train without sight to sharpen their senses, we created a tasting experience where vision was the one sense they had to let go of to truly connect with the flavors.
The print campaign captures this moment of sensory surrender — diners blindfolded with stylized Japanese headbands, mid-bite, completely immersed in the act of tasting. The line "Master Your Taste" bridges the world of discipline and flavor discovery, turning every guest into a sensory warrior.
No filters. No photos. No visuals.
Just pure taste, and the courage to trust it.
This professional campaign titled 'Master your taste' was published in Uruguay in April, 2025. It was created for the brand: Pez Globo, by ad agency: Aldea Creative Village. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted 8 months ago.
Credits
Agency: Aldea Creative Village
Client: Pez Globo
Campaign: Master your taste
Country: Montevideo, Uruguay
Date: April 2025
Chief Creative Officers: Tonio Portella & Mathias Gamarra
Art Director: Leonardo Estrada
Copywriting: Batatina
