Description
With 14 types of live cultures, Yeo Valley Organic Kefir yogurt gives everyone a much-needed pick-me-up. Made by eight&four for the UK's largest dairy brand, this vibrant 360 campaign promotes all the different formats of kefir and its various consumption moments.
From morning shot to afternoon picnic pot, the organic brand's ever-growing kefir has you covered, day in day out. All funk. No junk. So you can 'find your daily groove'. The three characters can't help but find theirs.
Taking inspiration from the colourful packaging, this dynamic spot adds the feel-good factor to an otherwise pale category, channelling the zest and zeal of kefir through its playful mood and energetic tone. The catchy soundtrack is provided by cult favourite, Smash Mouth. Groove is well and truly in the gut.
This professional campaign titled 'Groove is in the Gut!' was published in United Kingdom in February, 2025. It was created for the brands: Yeo Valley and Yeo Valley Organic, by ad agency: eight&four. This 360°, Digital, and Integrated media campaign is related to the Drinks (Non Alcoholic) and Food industries and contains 1 media asset. It was submitted 29 days ago.
Credits
Agency: eight&four
Creative Lead: Geoffrey Chang
Creative Lead: Natasha Barnden
Director: Henry Scriven
DOP: David Cawley
Producer: Amy Bath
Producer: Anne-Sarah Huet
Editor: Shaun Spark
Colourist: Michael Dawson
Senior Creative: Harriet Gray
Motion Creative: Ben Stillman
Ops Director: Rachel Tinney
