Hotel Delight

Agency: KesselsKramer London


citizenM hotels are positioned as the most human hotel, designed around the modern traveller. To capitalise on the talk of the least human technology, AI, disrupting all industries we created a film highlighting what the luxury hotel experience looked like if it were left to AI.

Created in conjunction with avant garde AI creator, AI Sam, we believe this to be the first genuine film made using entirely ai-generated visuals and sound for a real brand.

With zero spend the film was picked up widely by both industry and consumer press, who reacted positively to the challenging, and brave nature of the work.

This professional campaign titled 'Hotel Delight' was published in Netherlands, United Kingdom, and United States in July, 2023. It was created for the brand: CitizenM, by ad agency: KesselsKramer London. This Content and Film media campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted 5 months ago.


Client: citizenM
Chief Brand Officer: Robin Chadha
Agency: KesselsKramer London
Writer: Charlie Bowden
Art Director: Adam Morton-Delaney
Creative Partner: Dave Bell
Project Manager: Jess Gasparetto


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