In the latest campaign of the car company Lexus you will not see any of their vehicles, this has been the idea that the digital creative agency Burns has been working on since January to announce the new service of the Lexus Relax brand, with which customers can access a 10-year warranty on all purchases.
The campaign will play with the most common places where cars usually appear: roads, curves, hangars or tunnels. Only this time you won't see any of them.
This professional campaign titled 'A Lexus ad without a Lexus' was published in Spain in June, 2022. It was created for the brand: Lexus, by ad agency: Burns. This Integrated medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted 8 days ago by Head of PR & Communications : Inés of Burns.
Advertising Agency: Burns, Madrid, Spain
Executive Creative Directors: Pablo Madrid, Pablo Salinas
Creative Team: Helena Centeno, Maripaz Pascual
Client Service Lead: Carla Alexander
Accounts Team: Carola Torralbo, Valle Morales
Producer: David de la Flor
Production Team: Guadalupe Puebla
Film Production: Fish
Dop: Javier Ramírez
Gaffer: Nerea Martínez
Runner: Carlos Halcón
Post Production: La Bestia
Sound Studio: Soundgarden
Music Company: Chaco Music House