ADVERTISING

Ukraine

SOUNDSCAPING UKRAINIAN FUTURE

Agency: Senate Agency

SOUNDSCAPING THE FUTURE - CASE

SOUNDSCAPING THE FUTURE - ALL CONTENT

Description

Today, Ukrainian cities speak to us with sirens. The buzz of once crowded streets, squares, malls, and bars turned into cautious silence. Some theaters, markets, stations, and airports are destroyed and thus quiet.

But we Ukrainians are looking forward to rebuilding it all. We will fill build new landscapes and fill them with happier, louder sounds and senses. It will be a lot of work. To remind us all what we are fighting and sweating for, Senate Agency created a project with voices of places we will revisit soon.

🚄 Kyiv Central Station will welcome us on board of a new superspeed train straight to our de-occupied Yalta.
✈️ The airport in released Donetsk will take the name of Heroes of Ukraine and transport Ukrainians on deserved vacations.
🎭 The fully razed theater in Mariupol will stage Ukrainian classics again in its new building.
🚇 Our subway, busy and functioning as it used to, will remind us about our heroes commemorated in new station names.
🛍 The destroyed market in Kharkiv will turn into the biggest mall in the world and welcome its visitors again.
🤖Siri will speak Ukrainian always helping to navigate the rebuilt and improved infrastructure.
🏟Donbas Arena will buzz with thousands of football fans hosting the most important games again.
📻 Ukrainian radio broadcasters will keep us informed about our recovery every day.

This content accumulated over 6500 shares and almost 3000 saves in the first 48 hours. Interesting how these numbers were higher than average likes and we think it's amazing.

We are still to hear these voices. But for now, we are manifesting our future the way it will sound soon.

This professional campaign titled 'SOUNDSCAPING UKRAINIAN FUTURE' was published in Ukraine in May, 2022. It was created for the brand: Ukraine, by ad agency: Senate Agency. This Audio, Design, and Digital media campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted 3 months ago by Creative Director: Yaroslav Lerman of Senate Agency.

Credits

Advertising Agency: Senate Agency, Kyiv, Ukraine
Co-founders: Nata Lesko, Roman Kondratiuk, Sergii Lesko
Creative Director: Yaroslav Lerman
Idea/Creative Group: Ihor Chubarov, Yaroslav Renchkovskyi, Vlad Shnitko, Andrii Mandryk
Design: Max Bardin / Andy Kutson
Project manager: Oksana Shevchuk
Copywriter: Tetiana Omelianiuk
Case Video Editor: Danya Ponomarenko
Voice Over: Maria Gavva / Denys Yarov / Yaroslav Pysarenko / Yana Levytska
Creative Contributors: Tetiana Baranova

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