On the 1st of April when russian army retreated from Ukrainian city of Bucha, the whole world witnessed atrocities they had left behind.
Even Instagram was shocked and started blocking pictures and hashtags from Bucha massacre “due to sensitivity of the content”.
Realizing the necessity to spread the truth about tragedy made by russia, agency created a visual showing how such a policy prevents people from learning the truth about Ukraine.
The copyright and art itself indicated what exactly is hidden behind the blur — murders, rapes, violence etc. Visual was posted on Instagram and geotag was used instead of hashtag, which was shadowed.
In such a way people could effortlessly learn about the Bucha massacre. Content instantly became viral in Ukraine as well as among foreign users.
This professional campaign titled 'Hidden genocide' was published in Ukraine in April, 2022. It was created for the brand: Ukraine, by ad agency: Isobar. This Design and Digital media campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted 3 months ago by Eugene of Isobar Ukraine.
Creative Director Eugene Molna-Ivasyuk
Junior Art Director Serhii Holtvianskyi
Copywriter Mariia Karmanna
Copywriter Sofia Maksymiv