TBWA\Italy has launched the GNV campaign in collaboration with ENPA, Italy's National Animal Protection Agency, to continue fighting pet abandonment. GNV has always been a pet friendly brand and has launched #eroia4zampe, a social campaign to celebrate the important role 4-legged friends had during the lockdown period. In fact, even pets had to undergo Coronavirus which, distorting our daily lives, has also distorted theirs. Through a series of portraits of pets, the campaign enhances the patience animals have had during this forced coexistence and invites us to reward them because, after such a lockdown, they too need a holiday.
This professional campaign titled '4-legged heroes' was published in Italy in July, 2020. It was created for the brands: ENPA and GNV, by ad agency: TBWA. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 2 years ago by Social Media Director: Matteo Ornati of Tbwa Italia.
Advertising Agency: TBWA\Italy, Milan, Italy
Bolt Italia: Content Factory
Chief Creative Officier: Nicola Lampugnani
Creative Director: Mirco Pagano
Copywriter: Giulia Salvatori
Client Lead: Domenico Grandi
Account Manager: Paolo Biglia
Head Of Video And Content Production: Cristina Mazzocca
Video Editor: Lorenzo Salomone