25 Years of Challenge - Film
Description
LÖSEV (Foundation for Children with Leukemia) aimed to tell the story of how they are very close to defeating Leukemia, the hopeless disease of the 90s. This story had to be explained in a way that everyone would share it, and be a part of it.
Our concept was "challenges". Our campaign started with film and continued with outdoor and digital media. We were on every medium. Our film reached millions of views, comments, and likes on digital channels. Our outdoors, posters, and brochures were everywhere. The voiceover of our film became an Instagram trend. We have made it a trend to participate in this challenge. The challenge spread everywhere.
We reached a PR advertising value we couldn’t achieve with our media budget.
This professional campaign titled '25 Years Challenge' was published in Turkey in January, 2024. It was created for the brand: LÖSEV-Lösemili Çocuklar Vakfı, by ad agency: Liberté İstanbul. This 360°, Film, and Integrated media campaign is related to the Health and Public Interest industries and contains 1 media asset. It was submitted 2 months ago by Creative Group Head: Semih Anıl Özdemir.
Credits
Advertising Agency: Liberté Istanbul
Agency President / Executive Creative Director: Cihangir Gümüş
General Manager: Kazım Kutal Demir
Creative Team: Semih Anıl Özdemir, Ekremcan Arslan, Fatih Düzyol, Deniz Şencan
Account Team: İrem Gül, Yiğit Atilla
Production Company: Panda Films
Director: Kemixiz
Cinematographer: Burak Turan
Music: 25m2 / Cenk Çelebioğlu
