The big idea was to create an alternate ending for one of the saddest movie (Title: My Dear Brother-1973) of Turkish cinema history. The film was about a little boy with leukemia. His biggest wish was to have a television at home, his older brothers were trying everything to get it for him, but unfortunately he was dying just before he can watch it. So in order to highlight the fate changing role of the LOSEV, we've decided to change the famous final scene of the movie with a happy ending. In this new final scene, the big brother brought the television home, just like in the original film, but instead of finding his little brother dead, he waked him up and they started to watch the television together with joy.
This professional campaign titled 'My Dear Brother' was published in Turkey in May, 2019. It was created for the brand: LÖSEV-Lösemili Çocuklar Vakfı, by ad agency: Rafineri. This Integrated medium campaign is related to the Health and Public Interest, NGO industries and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Rafineri Advertising Agency, Istanbul, Turkey
Executive Chief Officer: Emre Kaplan
Creative Director: Ali Şener, Kerim Gürsel, Doğu Göcük
Art Director: Burçak Beşlioğlu, Aytaç Şahin, Özge Ateş, Asya Aydın
Copywriter: Anıl Tiryaki
Illustrator: Faruk Terzi
Producer: Şafak Serter
Account responsibles: Erbek Onur, Nazlı Elibol
Production company: FilmPark
Director: Bahadır Karataş
Post production company: 1000 Volt