ADVERTISING

Power

Lower than low

Agency: Schjarven

Main film - Directors cut

OOH

6 second social

Description

Instead of traditional advertising, the nordic electronic retailer POWER is taking low prices to a new level by creating an experience that combines music, entertainment, and a strong visual expression. The core of the campaign is a original created song, available on Spotify, sets the tone for the entire experience together with a original music video. This gives the campaign a playful and energetic vibe while highlighting Power’s low prices in an unexpected way.

This professional campaign titled 'Lower than low' was published in Denmark, Norway, and Sweden in October, 2024. It was created for the brand: Power, by ad agency: Schjarven. This Audio, Film, and OOH Outdoor media campaign is related to the Retail Services industry and contains 4 media assets. It was submitted 3 months ago.

Credits

Advertising Agency: Shjærven Reklame, Oslo, Norge
Copywriter: Caroline Macri
Art Director: Arnt Heggli
Client director: Knut Røse
Project Manager: Sara Keskinarkaus
Art director: Jørgen Marthinsen
Designer: Tilde Sofie Garmager
Designer: Hannah Victoria Andersen

Production Company: Giants & Toys
Director: BabyBaby
Exectutive Producer: Christian Rehnfors
Procuser: Konrad Patcos

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ADVERTISING

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