Hospital Leforte

1min 46sec

Agency: McCann Health


The film is a mix of animation techniques that tell a true story about an F1 accident at the Belgian GP in 1992 that could have been fatal. But it was not, thanks to the heroic act of a pilot. The story is told from the point of view of the track, so the perspective of the scenes are from the bottom up, bringing a surprising aesthetic to the film, which lasts for 1 minute and 46 seconds, exactly the fastest lap ever made on that track.

This professional campaign titled '1min 46sec' was published in Brazil in April, 2019. It was created for the brand: Hospital Leforte, by ad agency: McCann Health. This Film medium campaign is related to the Health and Professional Services industries and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: McCann Health, São Paulo, Brazil
Global CCO: Matt Eastwood
Creative Director: Bruno Abner
Art Director: Thiago Silva
Copywriters: Fernando Franchim, Bruno Abner, Matt Eastwood
Illustrator: Vetor Zero
Production / Post Production: Vetor Zero
Directors: Gabriel Nobrega, Diogo Kalil
Sound designer / Mixer: Punch Audio

UM Montevideo U...
Head & Shoulders


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