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Considered by the UN one of the top three most advanced laws in the world regarding the protection of women’s rights, the Maria da Penhas Law goes beyond prosecuting the aggressors, and provides other legal instruments, as the definition of the five types of violence: physical, psychological, sexual, patrimonial and moral.
Despite knowing of the law, 68% of the women claim to know very little about it, and 11% say that they don’t know it at all. Based on that, created “180Play – a new way of watching series, movies and soap operas”, for Maria da Penha Institute, to didactically present, through a selection of scenes from movies, series, and soap operas, the many types of aggression against women and, therefore, warn everyone – especially the victims – about the importance of reporting the aggressors.

This professional campaign titled '180Play' was published in Brazil in September, 2020. It was created for the brands: Maria da Penha Institute and UN Women Brazil, by ad agency: Fbiz. This Digital medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted about 3 years ago by Account Director: Monica Gelbecke of Fbiz.


Advertising Agency: Fbiz, São Paulo, Brazil


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