An estimated one in five Indian women suffer from PCOS. This is an often-ignored condition in women and is generally considered a personal complication and not a separate medical problem even by women. Due to the lack of education and awareness about it there are fewer diagnosed with the condition. If not monitored in time, PCOS can have a serious impact on health. The film has been created to push the viewer to listen and empathize with the pain a woman goes through during her menstrual cycle when she suffers from PCOS. It draws a comparison between two completely unexpected themes and imitates the drastic highs and lows of energy that a woman goes through during her periods. The unusual treatment of the film delivers an impactful message.
This professional campaign titled 'Raaga by RIO' was published in India in September, 2020. It was created for the brands: Nobel Hygiene and Rio, by ad agency: Schbang. This Film medium campaign is related to the Health and Personal Accessories industries and contains 1 media asset. It was submitted over 1 year ago.
Advertising Agency: Schbang, India
Director: Mrunal Shah, Disha Daswani
Singer: Mahima Dayal Mathur / Bawari Basanti
DOP: Debashis Remy Dalai