Rio Nobel Hygiene

Raaga by RIO

Agency: Schbang


An estimated one in five Indian women suffer from PCOS. This is an often-ignored condition in women and is generally considered a personal complication and not a separate medical problem even by women. Due to the lack of education and awareness about it there are fewer diagnosed with the condition. If not monitored in time, PCOS can have a serious impact on health. The film has been created to push the viewer to listen and empathize with the pain a woman goes through during her menstrual cycle when she suffers from PCOS. It draws a comparison between two completely unexpected themes and imitates the drastic highs and lows of energy that a woman goes through during her periods. The unusual treatment of the film delivers an impactful message.

This professional campaign titled 'Raaga by RIO' was published in India in September, 2020. It was created for the brands: Nobel Hygiene and Rio, by ad agency: Schbang. This Film medium campaign is related to the Health and Personal Accessories industries and contains 1 media asset. It was submitted over 1 year ago.


Advertising Agency: Schbang, India
Director: Mrunal Shah, Disha Daswani
Singer: Mahima Dayal Mathur / Bawari Basanti
DOP: Debashis Remy Dalai

UN Women Brazil


iStock Essentials

Christ, The Redeemer in Rio de J...

Artist: Yuri de Mesquita Bar

iStock Signature

Ipanema beach in Rio de Janeiro ...

Artist: Brasil2

iStock Signature

Brazil Rio de Janeiro with Sugar...

Artist: Grafissimo

iStock Essentials

Panorama view of Rio de Janeiro ...

Artist: f11photo

iStock Essentials

Aerial panorama of Botafogo Bay ...

Artist: marchello74

iStock Signature

Barra da Tijuca landscape

Artist: cokada

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.