Natxo Díaz

Global Head of Craft, Health

VML Health

I'm a leading creative director passionate about the industry work, creative technology and business transformation. As Global Head of Craft I'm responsible for all creative execution and craft for VML Health across all territories. I'm member of the global executive creative board for VML Health, member of the EMEA executive creative board for VMLY&R, and member of the creative council for WPP Spain. Under my creative leadership, VML Health has been named as Health Agency of the year in Spain by El Publicista (2021 and 2022) as well as the #2 creative agency in Spain over all categories. Our campaign ‘Sugar Kids’ was named most awarded campaign in Spain in 2022 across both FMCG and Health categories. I'm ranked as #5 global Chief Creative Officer for healthcare by the One Show (2022) and my work has been recognised with over 320 international awards including mayor awards at Cannes Lions, Clios, LIA, Eurobest, One Show, ADC, NYFestivals or El Ojo. I'm a prolific juror for the main international festivals and I've been president of the jury at Aspid Awards and Salud Festival. I've worked with clients such as Telefónica, Movistar, Endesa, Spanish Red Cross, Repsol, Toyota, SAP, DHL, Warner Bros and the Spanish Ministry of Defense. In the pharma space, I've worked with clients including Pfizer, GSK, Abbvie, AstraZeneca, Reckitt Benckiser, Janssen, J&J, Boehringer Ingelheim, Daiichi Sankyo, Lilly, Novo Nordisk, Takeda, Gilead, MSD, Merck, Beiersdorf, Biogen or Bristol-Myers Squibb.

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