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Greenpeace

Play for the future

Agencies: VML Health VML

Description

BACKGROUND
According to Forbes, Gen Z is highly conscious of pollution. That is why, according to The Guardian, the Gen Z is stopping from driving cars.

However, a Deloitte study found that 27% of Gen Z teens report gaming as their favorite activity. Without knowing it, the time they spend gaming car videogames generates as much CO2 emissions as 17 million of cars in the real world.

IDEA
Greenpeace encourages individuals to act as a community, that is why they created “Play for the Future”, a crossover of scientific data and gaming app for gamers, one of the biggest communities in the globe, that unveils and neutralises gamers’ carbon footprint while they are playing in real time.

HOW IT WORKS
Gamers only need to upload this streaming app to their dashboard to track and offset their carbon footprint while in real time gaming, turning every gaming vehicle into net-zero vehicle, and every gamer into a game-changer.

Designed to integrate with gaming aesthetics and systems, the app calculates CO2 emissions based on processor power, screen type, and game mode. It displays the CO2 produced and offers the option to offset it through a partnership with a carbon capture program.

This professional campaign titled 'Play for the future' was published in Argentina, Chile, and Colombia in April, 2024. It was created for the brand: Greenpeace, by ad agencies: VML and VML Health. This Content, Digital, and Direct media campaign is related to the Gaming, Health, and Public Interest industries and contains 1 media asset. It was submitted 2 months ago by Global Head of Craft, Health: Natxo Díaz of VML.

Credits

Deputy global CCO: Rafael Pitanguy
NA CCO: Jason Xenopoulos
Global head of craft: Natxo Díaz
Group creative directors: Fabio Ozorio, Leo Rincón, Guillermo Aracena, Mason Hedgecoth, Joao Jackel
Creative directors: Denon Oliveira, Frederico Teixeira, Eduardo Domínguez
Art directors: Nico Sierra, Cristina Calabuig, Leonardo Carvalho, Lucas Pessoa Ester Matas, Jordi Alcoba
Copywriters: Ana Sofía Chávez, Alain Erlon, Marina Díaz
Tech Company: Brand Gaming
Head of development (technology): Rafael Nunes
Sound Design company: Jamute
Sound artists: James Feller, Luiza Pagliarini, Gabriela Alberti
Web Developer: Robinson Buitrago
Brazil Influencer Management: Druid Creative
CEO: Claudio Lima
CGO: Bernardo Mendes
COO: Evandro Guimarães
CSO: Bruna Pastorini
Planning Director: Pedro Peixoto
Influencer Management: Flavia Guitarrara

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