Lucas Bargen

Executive Creative Director

121 Latam

Storyteller by nature and award-winning Creative Director. My career started in Buenos Aires, where I worked for some great agencies, including FCB, DDB, and Tribal Worldwide. There, I had the pleasure to work for brands such as Volkswagen, McDonald’s, Kraft Foods, Unilever, Procter and Gamble, BBVA, Telefonica, and more. Later, I worked for the European market at Possible, creating both regional and international campaigns for brands such as Siemens, BMW, Sleek Mag, BISS and more. I then joined DDB Latina as a Creative Director working in both national and international campaigns for clients such as Promperu, Movistar, Scotiabank, American Express & more. Today, I’m the Executive Creative Director of 121 Latam. I have fun working for brands such as Adidas, DiDi, Repsol, Movistar & more, building and developing a multidisciplinary team of creatives, designers, producers, and more. My work has been awarded at some of the most important international festivals such as Cannes Lions, El Ojo de Iberoamérica, Effies, FIAP, Diente, and more. I’ve also been invited to judge at many festivals, and I’ve been published in some of the most critical publications worldwide, such as AdWeek, The Drum, Directory, Campaign, LatinSpots, Adlatina, and more. Take a look at my work:

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