The Kiss of Everyone

Agency: 121 Latam


The Love Park in Miraflores is one of the most romantic places in the world. Its famous sculpture "The Kiss" has been witness to countless romantic encounters since 1993. However, to represent love in all its forms, Yape introduced "The Kiss of Everyone". An invitation for everyone to recreate "The Kiss" without distinctions. Let's celebrate Valentine's Day with love and acceptance for all!

This professional campaign titled 'The Kiss of Everyone' was published in Peru in February, 2023. It was created for the brand: Yape, by ad agency: 121 Latam. This Ambient and Digital media campaign is related to the Finance industry and contains 1 media asset. It was submitted over 1 year ago by Executive Creative Director: Lucas Bargen of 121 Latam.


Cliente: Yape

Agencia: 121 Latam

Partner y Director General: Alejandro Tripoli

CCO: Gonzalo Calmet

Executive Creative Director: Lucas Bargen

Directora de Cuentas: jackeline sztrancman

Directores Creativos: Alvaro Paitan, Jose Luis Linares

Creativos Senior: Sebastian Sun, Josue Montero

Director de Producción: Luis Ruiz

Director de Estrategia: Alejandro Salem

Directora de Social Media: Fiorella Figueroa

Leader Comunicación Externa BCP: Alessandra Pinto Chapter

Subgerente de Comunicaciones de Yape:Andrea Bauer

Subgerente adjunto de Comunicaciones de Yape: Valeria Ichazo

Cool Hunter de Yape : Sebastian Moy

Josh Cellars


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.