Foosb-All with soul

Agency: 121 Latam


In 2023, adidas returned to sponsor the Peruvian national team. Peru is, above all, diversity. Foosball transcends this vast popular culture and presents itself as a spectacular tool to reflect and pay tribute to it. So we created the first foosball table that not only features soccer players but also pays tribute to all those courageous Peruvians, both men and women, who with relentless dedication work towards building a better future for the country.

Thus, this 'Foosb-ALL Table' becomes a symbol for all those who work tirelessly in their daily lives to overcome challenges and build a stronger and more united Peru.

This professional campaign titled 'Foosb-All with soul' was published in Peru in November, 2023. It was created for the brand: adidas, by ad agency: 121 Latam. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Sports and Sportswear industries and contains 6 media assets. It was submitted 5 months ago by Executive Creative Director: Lucas Bargen of 121 Latam.


Ficha técnica:
Partner y director general: Alejandro Trípoli
CCO: Gonzalo Calmet
Director creativo ejecutivo: Lucas Bargen
Supervisora de cuentas: Yessica Ordoñez, Mariella Huertas
Directora de cuentas: Vanessa Ortiz
Directores creativos: Alvaro Paitán, Jose Luis Linares
Director de producción: Luis Ruiz
Productores: Bryan Jáuregui, Cayetana Malpartida
Editor: Manuel Vargas
Casa realizadora: Synchronie
Director: Jose Carlos García

Responsables por el anunciante: Rolando Chávez, Vincenzo Calvi


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