Kiss

Agency Network: 
Published/Aired: 
December 2009
Zaini:  Kiss
Zaini Print Ad -  Kiss

Description

Print advertisement created by Leo Burnett, Italy for Zaini, within the category: Confectionery, Snacks.

Caption

The smoothest milk chocolate
Zaini

Advertising Agency: Leo Burnett Italy
Creative Directors: Enrico Dorizza, Sergio Rodrizguez
Copywriters: Bruno Vohwinkel
Art Directors: Cristina Marcellini
Photographers / 3D Artist: Vincenzo Zanetti/Rumblefish
Art Buyer: Monica Moro
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maranca82's picture

Finally something on this site from Italy that doesn't suck.

maranca82
Activity Score 422
Copywriter
federo's picture

COMPLETELY AGREE

and not only doesn´t suck... is a great piece of work

federo
Activity Score 781
advertising agency
munirgee's picture

I am agree with both of you. Ad is real hot !

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Notorious's picture

actually it sucks as it shows two men kissing

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

bad astronaut's picture

that's hot!

bad astronaut
Activity Score 540
J Designer's picture

great art!

J Designer
Activity Score 2420
Graphic Designer at Click Clack
Mantufayo's picture

this rocks!

Mantufayo
Activity Score 580
Creative Director
pwucel's picture

Brilliant approach! Nice

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
yippieeyyeah's picture

ilike

yippieeyyeah
Activity Score 43
Akademie für Kommunikationsdesign, Köln
szkwadrat's picture

excellent
yum-yum

szkwadrat
Activity Score 210
Graphic Designer
Xavier75's picture

The idea is already seen hundreds times with water. The execution is terrible. Food in 3D???? It will never work, came back to school...

Xavier75
Activity Score 32
Art Director at Art Director
Tommy G.'s picture

Looks great but the mouth is not convincing me.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
Davosk's picture

Nice.

Davosk
Activity Score 4811
Art Director
maxcomuni's picture

Bad idea, nice 3D!

maxcomuni
Activity Score 62
The Lion's picture

Wow! This is gold.

The Lion
Activity Score 122
Creative Director |

http://twitter.com/Cannes_Lions

Marlus Lau's picture

Their kid's called Zaini.

Agree with maxcomuni: bad idea, good execution.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
everartz's picture

wow... italy you finally made it!!

everartz
Activity Score 7613
Art Director |

| everartz |

MatteoR's picture

Che bel visual! Non si coglie subito subito purtroppo. Me lo stavo quasi perdendo...

MatteoR
Activity Score 27
Art Director
firebug's picture

nice exicution

firebug
Activity Score 1111
indo's picture

better execution

indo
Activity Score 72
Creative Director at creative /FA and production. University of Lagos (Unilag)
silvi's picture

Wonderful image.

silvi
Activity Score 4170
Copywriter
WillyLatasa's picture

AWESOME ART!!!!

WillyLatasa
Activity Score 614
Art Director at Sinus.la |

"Bright ideas bring better results"

satrianee's picture

Yummy!

satrianee
Activity Score 3746
Bibhuti's picture
Bibhuti
Activity Score 30
rolling.stone's picture

when i saw this ad, very first i too thought of the very same but i could not search link

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

sams's picture

Good art

sams
Activity Score 28
Graphic Designer at Graphic Designer, Dubai
ryan_anderson's picture

really good execution and nice art direction! like it!

ryan_anderson
Activity Score 36
fadirahhal's picture

Perfect..

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
pink's picture

Really nice!Art and concept are good!

pink
Activity Score 21
dentsu.vn
anHiiieeta's picture

Nice art. Nicer CHocolate ;)

anHiiieeta
Activity Score 328
Art Director
Manoj Potnis's picture

Fantastic work.

Manoj Potnis
Activity Score 24
Network Advertising Private Limited
stylist's picture

Nice……

stylist
Activity Score 8
Graphic Designer
Mr.Abc's picture
Mr.Abc
Activity Score 50
mayankbarolia's picture

superbly done.. great art.. love the copy too..

mayankbarolia
Activity Score 144
Guest's picture

I'm from Hong Kong.

The originally artwork Yuan Yang was made by a renowned Chinese artist call Cheung Shing TSANG:
http://www.moillusions.com/2008/05/coffe-kiss-illusion-by-tsang-cheung...

It was displayed at the HK International Airport during 2004-2009. It is now a collection of the Hong Kong Museum of Art.

Shame on Leo Burnett who simply stole an idea from a visual artist!!!

Guest
archiwan's picture

very impressive execution...nice work!

archiwan
Activity Score 55
Other at Assistant Architect, Malaysia
Mauro De Donatis's picture

Is only one copy of a work already done. Zero creativity.

http://technipol.tumblr.com/post/1038293568/coffee-kiss-a-ceramic-scul...

Mauro De Donatis
Activity Score 2
Graphic Designer
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